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Re: "Buy List" button: msg#00629

web.interchange.users

Subject: Re: "Buy List" button

At 10:34 AM 6/14/2001 -0400, you wrote:
Quoting me:
> >
> > The "buy list" function was added over my protests, and I do recommend
> > that it be removed.
>
>Quoting Phillip A. Ryals (support@xxxxxxxxxxxxxxxxxx):
> I'm basically a nobody around here, but I must respectfully disagree. I
> have quite a few customers that absolutely love that feature in our current
> system. I'm planning to replace our current system with IC, but only if I
> can recreate the features my customers want.
>
> Think of it as a laundry list... You set up a bunch of items that the
> customers buys regularly. They log in, go to their list, add quantities,
> buy list, and they're done. With a large list, you could save an enormous
> chunk of time. The ability to save time is a major selling point for new
> accounts. Granted, this might be a slightly specialized scenario, and it
> mostly relates to B2B type commerce, but it's definitely useful.
>

Bear in mind that I am in no way advocating that this should not be allowed --
the flexibility of Interchange is that you can do whatever you want. And I
am not against adding features, as should be obvious, 8-) but I am very
definitely against checkout complexity for most stores.

The buy-list function is something only a purchasing agent can love, IMHO.

Since most IC catalogs are B2C, it should not be a default option, again
in my opinion. For B2C, simple is best. I am pretty good at this stuff, but
if an online purchase gets too complicated, guess what? I give it up. I don't
have time to appreciate the subtleties of a complex interface unless it is
something I am going to be using frequently.

One thing that would help is if we displayed the cart at the top of the
results all of the time once someone buys from the list. What is probably
most confusing is the disappearing cart.

Speaking of shopping carts.

It seems like making the cart permanent rather than transient would be a great boon to most shopping sites, specifically if it was located in a convenient area. At DiabeticSupplies.com the cart is on the right side and it gets longer and longer each time you add something (I know, it's rocket science) -- but it doesn't detract from the central real estate.

For example, it doesn't require the user to scroll down any further in a long product listing to see all the products, if they happen to have many items in their cart. But having it on either side allows one to use only partial descriptions ([filter limit=8], etc.) for it's contents due to space constraints.

However, we found in our usability testing that individuals with little or no Net usage did have trouble noticing the basket at all, because of how it blended into the overall color scheme. This prompted us to add a prominent button at the top for those users to easily access a bigger shopping cart section. However, it might be advised that one should make the shopping cart stand out in the color scheme slightly (we are debating how to incorporate that as well).

IMHO,

Dan Browning, Cyclone Computer Systems, danb@xxxxxxxxxxxxxxxxxxxx




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