[VE][81] Error Message Feedback

Hi guys, I ran outta ideas on this one :(
Can you help me out?

<PARAM NAME="movie" VALUE="tags3x_vl.swf?tarframe=_self"&amp;"exbackground=0066FF"
the & sign is teasing me, your Validator says:

Line 57, column 56: character "&" not allowed in attribute specification list
I tried without "&amp;" and everything I could think of.

_
Regards
Jesper