RE: Not snazzy (was: New Unicode Savvy Logo)

Andrew C. West wrote:
> I agree with Philippe on this one. A sensible, and easily 
> understandable, motto
> like "The world speaks Unicode" would be much better. The 
> word "savvy" just
> sends a shiver of embarrasment down my spine. Not only is 
> "savvy" not a word
> that is probably high in the vocabulary list of non-English 
> speakers, but I
> don't think many native English speakers would ever use it by 
> choice (maybe it's
> just me, but I really loathe the word).

Yes, you are right. I never heard the word "savvy" before this morning.

My English-Italian dictionary has two "savvy" entries: an adjective (labeled
"fam. amer." = "US English, informal") and a noun (labeled "antiq. / fam." =
"archaic or informal"). However, all the translations have to do with
"common sense", and none of them seems to explain the intuitive meaning of
"Unicode savvy", which I guess is supposed to be: "Unicode enabled",
"Unicode supported", "encoded in Unicode", etc.

Another i18n problem is the lettering: the unusual legation of the first
three letters and the mix-up of upper- and lower-case forms can make the
text completely unintelligible to people not familiar with handwritten forma
of the Latin alphabet. I guess that many people would wonder in what strange
alphabet "Unicode" is written "Ɯ̇CODƏ".

About the V-shaped tick in the square, that is so deformed and stylized that
it might be hard to recognize. Keep in mind that this symbol is quite
English-specific; in many parts of the world, different signs are used to
tick squares on paper forms (e.g., "X", "O", a filled square, etc.). The
English-style tick is only seen on GUI interfaces like Windows, Mac, etc.

I also share the concerns about colors: beside their ugliness (I would have
never imagined that that curious yellow could be called "pink"), they fail
to recall the red and white of the well-know Unicode logo. If I didn't know
it before seeing them, I would never have associated those icons with the
Unicode standard or the Unicode Consortium.

My humble suggestions would be:

1) Replace the semi-dialectal "Unicode savvy" with a clearer motto (such as
"encoded in Unicode", or the other phrases suggested by others); possibly,
check that all the words used are in the high-frequency part of the English
lexicon.

2) Use the regular squared Unicode logo which is seen in the top-left corner
of the Unicode web site. That's already famous and immediately hints to
Unicode.

3) Compose the motto (*including* the word "Unicode") in an widespread and
well-readable typeface, in black or un one of the colors of the Unicode
logo.

4) Make the "V" tick sign as similar as possible to a square root symbol,
because that is the glyph which has been popularized by GUI interfaces.

Ciao.
Marco


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