Getting user's full name

Hi all! =)

I have a custom profile field for "full names", wich is called
profile_full_name. I'm now customizing a PHPTemplate and I would like
to show the user's full name when displaying a node (just bellow the
page title), then I'm editing the file node.tpl.php. How can I reach
the content of the profile_full_name field (based on the node's
author)? I've tried:

<?php
if ($page == 1):
     global $user;
     echo "<h3>" . profile_view_field($user,profile_full_name) . "</h3>";
?>

... but it doesn't return anything, zero, nada. =/

What am I doing wrong?

THANK you, Andre.
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