On 11/28/05, Otto Kekäläinen <ottolist@xxxxxxxxxxxxxx> wrote:
> You can see it at: http://ubuntu.sange.fi/
> Comments?
here we go...
STRENGTHS:
On the first sight, i perceive the design as clean, light and
friendly. Text/type is well behaved and seems coherent. The
appearance can easily be associated with Ubuntu.
OPPORTUNITIES:
How to retain the grass-rooty "straight-in-your-face" approach while
providing more focus and orientation? Currently there are many
elements struggling for attention. The situation compares to that of
a blackboard filled with notes. Focusing on just *one* basic message
on the home page and providing more detail on further screens
might help. An alternative could be to keep the just-one-page
approach (which i like in a certain way), but to structure the
flow of elements much stronger to achieve a clearly visible visual
argumentation scheme. Try to think of the strongest point there
is in favour of Ubuntu and put that one right into the center of
action. That is, either the point 'itself' or something strongly
connected to it which captivates the viewer/reader immediately. Give
it all the attention it needs (and leave some space so everything
can breathe freely). Consider that people in front of their screens
are intelligent, but do not have much time (this is generally a good
and _working_ assumption, btw). Help them decide in as little time
as possible, if(!) they want to stay and browser further. Speaking
straight from my well-educated guts ;-) there might be two basic
subjects that matter: 1) "WHAT is Ubuntu?" 2) "WHY should i care
about it?" Thinking about it, the second point seems more important.
You might want to have a look e.g. at mozilla.com, apple.com and
others how those try to tackle the problem (no need to replicate
every bit, though, just to recognise the general idea).
Hope that helps. Feel free to ask me for more (also practical) support,
if you need it (it might take some time, though). Unfortunately, i
don't speak any finnish, in case of practical support i would need a
translation.
best,
sascha brossmann
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