How does one avoid a db:migrate in a cold deploy

I've got a project for which I'd like to deploy for the first time.
But I see that cap deploy:cold will run db:migration, and I'd like to
avoid having it run migrations.

How do I suppress that part of the deployment?

The db I use is not solely used by my app, and I'd like to avoid
having the migration be run on an already-existing database with live
data.