question: remapping accented character

Hi.  This is probably the wrong place for this question, but I really  
can't figure out where to find this information.

How can I remap accented characters?  Specifically, in bibtex mode  
(because bibtex does not deal correctly with Latin-1), when I type  
"é" (e-acute-accent) I wish the string "{{\\'e}}" to appear in the  
buffer. Similarly for other diacritical characters.

Everything I tried so far has failed.  Thanks for any help.

                                                                Marc

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