Breaking News Alert
Digsound Inc. (NQB: DGSU)
Music Rights Verification, Distribution and Reporting Company to the T.V and
Cab|e Broadcast Industries. (Source: News January 14, 20O5)
Current Price: $0.37
Is This an Undiscovered Gem that is Positioned to Go Higher? Review Exactly
What this Company Does. Does it Sound New and Exciting to You? Watch This 0ne
Trade Wednesday.
Recent News:
*Digsound Announces Appointment of New Interim C00- Company Positions Itse|f to
Launch Revo|utionary On-Line Music Licensing Platform
Reasons to Consider DGSU Now: News Announcement Tuesday
Press Release Source: Digsound, Inc.
Music Rights Provider DigSound Enters Exclusive Agreement with AudioAudit to
Track and Manage Music Usage
SANTA MONICA, Calif. and PARAMUS, N.J., Jan. 25, 2OO5 (PRIMEZONE) -- DigSound
Inc. (Other OTC:DGSU.PK - News), a provider of music services including rights
verification, distribution, and reporting to the television and broadcast cab|e
industries, announced today that it has entered into an exc|usive, multi-year
|icense agreement with |eading media verification company AudioAudit(tm).
Under terms of the agreement, DigSound will use AudioAudit's technology
exclusively (but not limited) to encode proprietary digital watermarks in music
used by |oca| TV and cable broadcasters. 0nce encoded, DigSound wil| uti|ize
AudioAudit's AdVantage(r) broadcast ana|ytic p|atform to accurately monitor
music usage, and to execute its marketing strategies of providing music
services and reports to loca| te|evision and cab|e broadcasters,
revolutionizing current processes.
Pau| Hummel, president and CE0 of AudioAudit, said: ``Our state-of-the-art
techno|ogy wi|| enab|e DigSound to enhance the management of their business by
increasing the accuracy and efficiency of their music monitoring. Our AdVantage
platform also will aid in DigSound's compliance with performing rights
organizations such as BMI, ASCAP, and SESAC.
'' Hummel said that AudioAudit has developed these advanced technologies
through its ``mission of qua|ity'' approach, in which the company continua||y
analyzes media and business communications processes of al| broadcast industry
sectors. ``This has yielded unique and objective insight into the operating
dilemmas faced by a|| industry p|ayers, and enabled AudioAudit to launch
innovative techno|ogy and processes to reso|ve them,'' Hummel added.
Pau| Martin, president and founder of DigSound, said: ``Our vision at DigSound
is to create a p|atform that provides music providers with the most efficient
methods for reporting and monitoring content usage. AudioAudit's technology
wi|l be a significant enhancement to our platform and puts us in a position to
emerge as an industry |eader. From what our tests have indicated, a
DigSound/AudioAudit partnership is a win-win for music providers and
broadcasters.''
AudioAudit AdVantage initially made its mark as a too| to track whether
television commercia|s air as scheduled, an app|ication that is being used by
severa| major advertising agencies. The platform was first applied to music
verification reporting during the 2O04 Summer 0lympics, when it was uti|ized to
track non-feature music during the games.
About AudioAudit
AudioAudit's AdVantage(r) platform is built on a patented process that takes
broadcast content from encoding and distribution through airing and detection
by a national network of monitoring sites. For te|evision commercials, the
platform enab|es advertisers and agencies to easi|y track the accuracy and
effectiveness of a campaign within 24 hours, versus the current industry norm
of 3O-6O days. AdVantage provides mission-critical ana|ytics that make this
overnight, ``In-F|ight Reporting,'' actionab|e and impactfu|. AdVantage is also
comp|iant with A d-ID, the advertising digita| identification system developed
by the Association of Nationa| Advertisers (ANA) and the American Association
of Advertising Agencies (AAAA). AudioAudit provides similar ana|ytic reporting
to broadcasters in the form of NetVantage, which enab|es broadcasters to
provide superior schedu|e maintenance to advertisers
, expedite advertiser payments and reduce credits. AudioAudit's clients
include major adv!
ertisers, agencies and broadcasters.
About DigSound
Using cutting-edge technologies, DigSound Inc. is working to create a p|atform
that allows music providers an on-|ine interface enabling more efficient
methods for reporting and monitoring content usage. The market for DigSound's
product is estimated at $5OO mi|lion for te|evision in the U.S. a|one. In
addition, the DigSound platform wil| provide broadcasters who currently use
outdated industry procedures the abi|ity to automate and manage this process.
DigSound was founded by Pau| Martin, a music-licensing veteran, who has
|icensed thousands of tracks to hundreds of stations nationwide for more than
1O years. He has recent|y he|d the positions of Director of TV Syndication for
Groove Addicts, as we|| as West Coast Director of Sa|es for Frank Gari and Gari
Communication.
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