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Subject: Re: Lord, those rings - msg#00100

List: culture.studies.general

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Chiming in a bit late here, but I think this conversation sums up pretty densely what's wrong with cultural studies as a scholarly tendency: it has created a highly mobile, transplantable critical-historical apparatus which can be dropped indiscriminately like a bomb from a high altitude based on little more than a casual viewing or quick reading of any text.

It's not merely that to "read out" racism, or at least in a slightly more grounded fashion, a kind of historically situated manicheanism, from either the films or the books is done by many at the first casual sighting of a vaguely dreadlocked orc or the first mention of a lightness/darkness symbolic scheme, without even the vaguest whiff of a close reading strategy, or a sense of the circulation and interpretation of the text among its various audiences, or an investigation of the conditions and intentionalities and sources of its production. That's bad enough, methodologically. It's a kind of "will-to-interpretation" that reminds me of Wilson Bryan Key's remarkable ability to find subliminal images of copulation in any advertisement or commercial packaging that crossed his vision, a sense of predestined, prepackaged, always-already-there hermeneutics.

It goes beyond that, though, often. It's not merely that the mobile reading gets deployed wherever and whenever a critic views anything within the domain of mass culture, but also that there is an assumed and often tautologically inferred relationship between representation and power, representation and society, representation and action. So some not only see the barely hidden edifice of a particular kind of racial and cultural order within LOTR, but accuse--often without saying so explicitly--that representational scheme of an instrumental relation to structures of discrimination or consciousness, a quasi-ideological relation to some undesignated but nudge-nudge all-understood object of critique.

And yet, it strikes me that both of these things are in reality extraordinarily difficult, dense and interesting to explore with a rigorous methodology, and cultural studies could provide that, if it were willing to restrain its quick-draw impulses.

Let me add that I'm perfectly willing to make some casual guesses about the actually existing historical associations between many tropes, devices, themes, forms and genres of popular culture, but as hypotheses and very tentative ones at that. What looks easy, on second pass, often turns hard. I once had students try to write about why the "Boss Nass" character in The Phantom Menace was perceived by some to invoke cinematic representations of "African chiefs", something I was sure was a reasonable reading. My students and I worked on it for a while, and I think we all came to the conclusion that to make that argument well, you had to actually see a boatload of films representing Africa; read or view a wide array of popular-culture iterations and circulations of those images across a span of some years; locate processes of transmission between audiences and production and back again; and develop a sustained idea about a kind of "cultural ether" where certain kinds of iterated representations survived as loosely unmoored figurations. That was tough enough, but then you also had to acknowledge that if it was that hard to actually specify the historical relations between one class of representations and another, what did that mean for reception? If the only people who could "see" that Boss Nass was a transmogrified "African chief" were those who already partook of a disciplined historical understanding of that trope's circulation, then all one is describing is a tumultuously undirected process of cultural production that has no particular mapping to power or consequence. Most audiences did not "see" an African chief; the only audiences who readily did were those scholarly or intellectual audiences predisposed to find that sight something which repudiated the film itself--and which were really seeking the repudiation of mass culture as a whole, and fixating on the alleged instrumentality of particular representations as a vehicle for that larger rejection.

There's so much infrastructure missing from the mobile, transplantable form of cultural studies: readings of text, knowledge of circulation, understanding of production and I think often, most achingly, a disciplined, specific argument about the relationship between representation and outcomes, culture and practice. Obviously the "canon" of American or British cultural studies doesn't suffer at all, or relatively little, from these sins--but the associated critical tendencies that trail in their wake often do.
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Postgraduate courses at UEL

Dear colleague, The hyper-link below directs you to the list of postgraduate taught programmes that are offered at the School of Cultural and Innovation Studies, University of East London, UK. We would be extremely grateful if you could draw this information to the attention of final year undergraduate students who may be interested in continuing their studies. Cultural Studies at UEL has been, and continues to remain, at the cutting edge of teaching and research in the areas of media  and cultural studies and this has been recognised in the '5' rating awarded in the 1996 and 2001 Research Assessment Exercises. The MA programme offers a range of one-year intensive courses some of which include practice modules. http://www.uel.ac.uk/cultural-innovation/teaching/postgrad/index.htm If you would like to receive further literature on any of the programmes listed, please do contact us at c.moore@xxxxxxxxx Thank you in anticipation of your support. Haim Bresheeth Professor of Communication, Cultural and Media Studies University of East London London United Kingdom --- Outgoing mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.528 / Virus Database: 324 - Release Date: 16/10/2003 --- You are currently subscribed to cultstud-l as: gcsg-cultstud-l@xxxxxxxxxxx To unsubscribe send a blank email to leave-cultstud-l-144941Q@xxxxxxxxxxxxxxxxxxx The FAQ: http://www.cas.usf.edu/communication/rodman/cultstud/faq.html

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Re: Lord, those rings

Timothy Burke wrote: Chiming in a bit late here, but I think this conversation sums up pretty densely what's wrong with cultural studies as a scholarly tendency: it has created a highly mobile, transplantable critical-historical apparatus which can be dropped indiscriminately like a bomb from a high altitude based on little more than a casual viewing or quick reading of any text. I think that this is what has been frustrating me a bit in this discussion. Having read the books many times since I was 15, I find that my first viewing of any of the movies has involved a mental, line-by-line comparison with the text of the novels. I can't help myself. I know the books so well that I can't enjoy the first viewing of the movie for itself. It's only in the second viewing that I can start to watch the movie as a movie. So I have to admit to feeling a little frustrated trying to explain my views of the relationship between the books and movies to people who may have only seen the movies once and not have read the books and who are yet constructing opinions of the overall story based on the production of the movies. Not that my fangirl-perspective is particularly objective either, I have to admit. laurie cubbison --- You are currently subscribed to cultstud-l as: gcsg-cultstud-l@xxxxxxxxxxx To unsubscribe send a blank email to leave-cultstud-l-144941Q@xxxxxxxxxxxxxxxxxxx The FAQ: http://www.cas.usf.edu/communication/rodman/cultstud/faq.html

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Re: Lord, those rings

The movie fan dynamics of 1989 were very different than now, where online fan forums are a big part of the marketing strategy, as well as a threat to multinational distributors trying to avoid the negative impact of poor reviews. I think it's safe to say that the main marketing concern is not that "book fans won't go and see the film if it's not true to the book", but that an large negative reaction will spread much more quickly now than it would in 1989, and itself become a "story" with negative marketing consequences (I'm sure it would have been front page news in nz if the Tolkien society or whomever didn't endorse the film). The processes do of course have an impact on the political imaginary of the film. Firstly, as another poster pointed out, at the level of inherently racist processes of high-budget features: the idea in blockbusters is to identify market sectors, give them their favourite genres, spend enough to make it a box office event, and not create cultural dissonance among the media outlets who are relied upon to distribute the event. Where white media and black media are in conflict over a film on racial issues, it's an easy economic decision to make sure white media are happy. With LOTR, we add to that an Anglophilic, pre-new social movement cultural narrative that must not be seriously messed with as many have noted. I would have been much more surprised if casting or plot decisions were made to question that cultural frame. Regards, Danny Afsheen J. Nomai wrote on 17/12/03 9:22 AM: > I agree and I'd like to point out that in 1989 Batman was released to > EXTREME fan criticism. Not only was the casting of Michael Keaton a big > deal, but the deviation from the Batman universe was likewise vexing (and it > kept getting worse as the films kept coming). Despite that, Batman made $47 > million opening weekend (compare to $62 mil for Two Towers and $66 mil for > Fellowship) and was the top grossing film for 89. Like LOTR, I don't think > these high numbers were just because Batman fans were going to see the film. > > I'm doubtful that Tolkein uber-fans would have stayed away en masse from the > film if it had more deviations from the original text. It may have pissed > them off more, but it is precicely that type of controversy that can help > boost ticket sales. > > afsheen -- http://www.dannybutt.net --- You are currently subscribed to cultstud-l as: gcsg-cultstud-l@xxxxxxxxxxx To unsubscribe send a blank email to leave-cultstud-l-144941Q@xxxxxxxxxxxxxxxxxxx The FAQ: http://www.cas.usf.edu/communication/rodman/cultstud/faq.html

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Re: Lord, those rings

Timothy Burke wrote: Chiming in a bit late here, but I think this conversation sums up pretty densely what's wrong with cultural studies as a scholarly tendency: it has created a highly mobile, transplantable critical-historical apparatus which can be dropped indiscriminately like a bomb from a high altitude based on little more than a casual viewing or quick reading of any text. I think that this is what has been frustrating me a bit in this discussion. Having read the books many times since I was 15, I find that my first viewing of any of the movies has involved a mental, line-by-line comparison with the text of the novels. I can't help myself. I know the books so well that I can't enjoy the first viewing of the movie for itself. It's only in the second viewing that I can start to watch the movie as a movie. So I have to admit to feeling a little frustrated trying to explain my views of the relationship between the books and movies to people who may have only seen the movies once and not have read the books and who are yet constructing opinions of the overall story based on the production of the movies. Not that my fangirl-perspective is particularly objective either, I have to admit. laurie cubbison --- You are currently subscribed to cultstud-l as: gcsg-cultstud-l@xxxxxxxxxxx To unsubscribe send a blank email to leave-cultstud-l-144941Q@xxxxxxxxxxxxxxxxxxx The FAQ: http://www.cas.usf.edu/communication/rodman/cultstud/faq.html
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