Re: Subcultural capital in environmental communities

I don't know if it counts as what you're looking for but Peter Simonson has 
done some great work on PETA and how they've used popular discourses as well as 
Dadaist-style shock tactics ("Got beer," etc.) to get their message across.  It 
appears in "Social Noise and Segmented Rhythms: News, Entertainment, and 
Celebrity in the Crusade for Animal Rights." The Communication Review 4 (2001) 
399-420.

-Rob Drew




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