lucrative

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The Word of the Day for March 3 is:

lucrative   \LOO-kruh-tiv\   adjective
     : producing wealth : profitable

Example sentence:
     The governor believes that biotechnology will be a lucrative field that 
can replace manufacturing as the mainstay of the state's economy.

Did you know?
     "Paying," "gainful," "remunerative," and "lucrative" share the meaning of 
bringing in a return of money, but each term casts a different light on how 
much green you take in. "Paying" is the word for jobs that yield the smallest 
potatoes -- your first paying job probably provided satisfactory compensation, 
but you weren't going to get rich by it. "Gainful" employment might offer a bit 
more cash, and "gainful" certainly suggests that an individual is motivated by 
a desire for gain. "Remunerative" implies that a job provides more than the 
usual rewards, but a "lucrative" position is the one you want -- those are the 
kind that go well beyond your initial hopes or expectations.





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