Rube Goldberg

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The Word of the Day for July 21 is: 

Rube Goldberg   \ROOB-GOALD-berg\   adjective
     : accomplishing by complex means what seemingly could be done simply; also 
: characterized by such complex means

Example sentence: 
     "We had to devise equipment constantly and have it jerry-built with Rube 
Goldberg contraptions." (Ralph Morse, _Air & Space Smithsonian_, June/July 
1989) 

Did you know? 
     Reuben Lucius Goldberg was a Pulitzer Prize-winning cartoonist who 
satirized the technology of modern times. He was best known for his cartoons of 
complicated, ramshackle contraptions that performed simple tasks in ludicrously 
complex ways. His cartoon character Professor Lucifer Gorgonzola Butts, for 
example, invented an automatic stamp licker. The contraption involved a robot 
that would dump a can of ants onto upturned stamps and a starving anteater that 
would then lick up the ants, moistening the stamps. Long before Goldberg died 
in 1970, his name had become associated with unnecessarily complicated 
contraptions and procedures.





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