Re: Re: Stepping outside the box

At 02:06 30/08/02, you wrote:
>--- In BackpackingLight-F5Bj5G+ccuY@xxxxxxxxxxxxxxxx, "nicholson1318" 
><nicholson1318@xxxx>
> > I can't see why... some established institutions, such as MEC
> > haven't moved in the that (ultralight) direction yet (and trust me
> >  they haven't; I go to the Vancouver store all the time).
> >
>
>They havn't for various reasons such as:
>
>1 - Their target audience is outdoor "families".  When you start
>hiking with your kids, you quickly find out that you need that big
>pack
>
>2 - Experience levels of the majority of clients... they're afraid to
>sell someone something that they'll get into trouble with
>
>3 - LW gear is prone to wear - vendors like lifetime guarantees and
>no return/warrantee issues
>
>4 - Volume - sadly, even companies like Granite Gear don't make
>enough packs for a MEC/REI to do business with them.  They have to
>supply their internet sales, and stores.  A lot of these companies
>just aren't set up to deal in volume... they can't expand to meet the
>demand of one large vendor... let alone supporting small and large
>vendors
>

Most of all its about cost. When ultralight is built in the third world so 
that production cost per item is very low then it will appear in the larger 
stores.


Andy








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