From the Linspired dept.:
Linspire only has one competitor that matters: Microsoft. Even if every person in the world today who is running Linux full time on their desktop or laptop computer suddenly switched to Linspire or Freespire, it wouldn’t be enough to have a very successful business. If Linux never cracks open Microsoft’s monopoly on the desktop, then the desktop Linux business may be fun and interesting, but it will be a rather small business. The “OS� itself is just a small part of the story to compete with Microsoft. You need marketing, a sales force, advertising, OEMs, retailers, ISVs, developers, support, hardware certification, training, and on and on, to succeed at competing with Microsoft. When I wake up each morning, I’m not thinking about Ubuntu, Red Hat or Novell, because that’s not who is winning the desktop OS competition. It’s Microsoft I think about. What are they doing, and how can Linspire do it better?

...Pretty much everything we do is open source and contributed back. I’m not aware of any company, from Red Hat on down, who has invested more into the development and deployment of desktop Linux to the masses. Linspire has one of the strongest communities and active forums, with tens of thousands of new Linspire users every month, most who had perhaps never even heard of GNU/Linux, open source, or free software. I personally have thousands of forum posts in our community. This is why I’m excited to see Freespire, a product that is for the traditional Linux devotee. I think Freespire will surprise a lot of people, both from a technical perspective as well as our contributions to free software.

freesoftwaremagazine.com